I did unzip it inside a new directory and read the install manual that I stumbled upon. After I read and followed the instructions, it actually worked as expected. Good job, Oracle! You actually made a product that was guy-proof and easy to install!
Why can't Oracle just give me an installer? All other software vendors give you a setup.exe, you double click on it and the product installs. The fact that you have to read a 'readme' makes this a really shabby product! Get your act together Oracle!!!!