By Project, I assume you actually mean project, and not an overall Shell for programs, etc. Also, this presumes that your environment already has been configured with necessary BP's, etc. and that you're just adding a new project to an already configured Shell.
Typically, these would be created in the Company Workspace in Administration Mode in the section Company Sponsored Shells/Projects.
In that screen you can click NEW to create a single project, but the best method is to use COPY here and select a project Template which has associated BP's, etc.
Hope this helps.