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I would say that it is job specific. If you have a mostly static website or need something that is more like a CMS, because you have non-technical content editors, then APEX would probably not be the best choice. If your website is data driven or leverages CRM or ERP system data then APEX can be really effective.
As to your SEO question, there is no easy way around that with APEX but we found that we only needed to build SEO rewrites for our home and main landing pages. After that, our hit numbers didn't really improve because users were branching to the authenticated side of the website anyhow.
Hello, Thanks for your reply, but what is : SEO Rewriter ??