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If it's not a silly question, why would someone want to hold up their phone to an email to scan in a QR code? And if they are on a mobile device already, would they need a second one in order to scan in the QR code? Why not simply provide a link?
A few scenarios come to mind:
- Coupon codes that an in-store associate can scan from the presenter's mobile device (offer e-mail with a discount for example)
- The e-mail is meant to be print (again, more offer-based) and presented at a checkout or scanned
- Maybe simply an event e-mail that says "print me and scan me later if you get lost" for directions...
But, I don't know this scenario. However, I have seen this play out quite a few times before via e-mails for a reason.
Being so deeply entrenched in B2B, those B2C scenarios didn't come to mind. But they are good ones. Thanks Craig!
Although the original question did mention an example of using the QR code for sales contact information - that threw me slightly.
Oh, I skimmed it too fast. True. Don't know why you would need that...unless it is a "print me" type of situation with directions to the nearest sales office. Who knows, I'll let the original poster chime in
This one got me thinking, but could also use it for events. Print off for people to scan at events (at each booth) or simply to get in. Make it much easier on organizers to tick off a list if they just have to scan. I'll stop thinking about QR codes now
Older topic, but still marked unanswered. A scenario where you would want to create QR codes in E-mails is for Event Attendance.
I've created an online QR code generator, described in this topic: QR Code Link Generator for e.g. Event attendance. It includes a Blind Form submit, but you can also simply replace the Blind Form Link with a generic link.