Have you defined parameters in the URLs to ensure that the contributing sources comes through in GA? We have had a solution for this in the Setup/Admin area, but you need to turn this on platform wide.
Thanks for the help Adrian! Just to calrify, this is in Eloqua's settings, not google analytics' settings right?
Yep this is on the Eloqua side. You need to make sure the query string matches with what you want GA to report it as.
So I am assuming in the medium section it is showing referral. The url would need to look something like www.website.com/?utm_medium=email if you wanted the referral to show up as email.
Adrian Chang-Oracle can correct me if I am wrong but you can go to Email - Email Setup - Email defaults. Then click on Advanced options. From there you can change whatever the current setting to make the configuration as "Google Analytics" then under suffix you will want to add utm_medium=email assuming you want it to show up as email.
You will also find two additional articles to reference by our great Adrian Chang-Oracle here Basic Web Analytics Integration with Eloqua and here EloquaU Power Hour:Advanced Web Analytics Integration (Part Deux) that may be of value.
Thank you! That makes sense, 2 quick questions:
1) I don't seem to have the same menu options as you have listed (I might be on an older version?) but another article I just found said I could do this by going Assets -> Website Setup -> Tracking . Would this work?
2) When I try to go to the "tracking" setup page I just mentioned, I get a message saying I do not have access to this page. Does this just mean I do not have "admin" permissions and will need someone else in the company to make the change for me?
Thank you again!
Below are the screenshots of the menu's if that helps, keep in mind that we use Omniture opposed to GA but the general idea is still there for what you are wanting to do. You may need admin privileges to access that page if you don't have it. Don't think Website Tracking is what you are wanting. Website tracking is to capture general traffic for Eloqua reporting opposed to email tracking showing up in GA.
OK I'm not seeing those options (see screenshot below), I'm guessing that has something to do with my privileges? I'll figure out who can set this up or give me access to do it myself.
Thanks for both of your guys' help! We've been using Eloqua in a very rudimentary way over the past few years. If we can start passing source/medium/campaign data from Eloqua to Google Analytics and start using the campaign feature of Eloqua better I think this will be a big step forward for our ability to measure performance.
Try using these step by steps guides for integrating Eloqua with Google Analytics:
They are sequential and will give you what you need.