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We have done integrations with faster response times than stated above. However, there is always some lag time in any integration. What I think you are after is to have the form post directly into Eloqua. This will make sure it is available to you to work with as soon as the form is submitted.
In my experience it is best to have all leads coming into your marketing system and then have the marketing system feed qualified leads into the CRM for sales to work with. So having the form send contacts directly into Eloqua makes more sense to me in general, but I would need to know more about your business model to know if this is best for you.
I hope this helps.
4Thought Marketing - Marketing Systems Analyst
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The article that you mentioned: How to repost an externally hosted form to Eloqua puts you in a good starting position. To first answer you question, use the code to have the form data sent into Eloqua then for a form processing step send an email to the submitter. Then depending on the needs of you sales team, you could send them a notification email when the form is submitted.
Next, if you have time to build out a fun project:
In my experience we would have an external hosted form integrated with our Eloqua instance, and if based on the submission they met the criteria then we would use our API to integrate with our Salesforce. Personally, I found this way more advantageous than having the data go into Salesforce then back over Eloqua. Plus most of the information that was coming though on ours forms did not meet the sales teams minimum requirement for follow up. Instead we: Integrated all of our forms from our website server to our Eloqua instance. We used hidden fields to segment to types of form submissions. Then depending on the type of submission we would enter the prospect into a data program we created, that would populate state based on zip and clean fields up. If at the end of the program they met our sales teams minimum requirement we would enter them into an integration program, and if not they would enter into a nurture. I really enjoyed working on a project like this because you get to use a lot of automation tools in Eloqua: Forms, Programs, Program Builder, Custom Data Objects, Update Rules, and depending on your integration API inbound and outbound calls.
If you would like to discuss it more Chrs feel to the DM me.
Thanks Erick! I think you're right - my best solution will be to send leads to Eloqua first instead of relying on SFDC to push them to Eloqua.
Hi JJAFFRY, thank you so much this is really helpful and affirms Erick's suggestion too that I need to be having these leads go into Eloqua directly. I appreciate the help!!