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The look depends on mainly three things, the screen size, screen resolution and dpi. Although dpi is related to the ration of screen size and screen resolution. If the dpi is higher, the same image or item will look smaller than from a device which has a lower dpi. Like the iPhone and BB Bold both has almost identical screen resolution, however Bold has a higher dpi so the same image or a html page looks smaller on Bold than it is in iPhone.