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The problem is that CRM On Demand is escaping the value in the Product_URL field -- replacing invalid HTML/URL characters with numeric representations of them (in hex). I don't know a way for you to make CRM On Demand not do this. The only workaround I can think of is to break the Product_URL fields into multiple fields so that you can reference them separately in your web link... For example: break your Product_URL field into InstanceID, Actions, and Id (not great examples, but you get the idea). Then format your web link similar to this:
If any of the portions are static (for example, 'actions=show'), you could simply hard-code them:
thank you very much for your answer!