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How Regina Andrew Design Remade Its B2B Ecommerce Site for a B2C World

in SuiteProjects Pro Announcements

Posted by Ian McCue, Commerce Content Manager
Regina Andrew Design realized that shopper expectations don’t change based on whether they’re buying B2B or B2C. In response, the home decor company built a new website that has the rich imagery and modern design of most consumer-facing online stores even though it is strictly a B2B business.
The Regina Andrew website illustrates the company’s commitment to providing exceptional customer experiences and speaks to the evolution of B2B ecommerce. Today’s shoppers demand rich content, like a gallery of high-quality images, thorough product descriptions and full feature lists, according to Regina Andrew COO James Bonomo.

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@Robert Nedelkow-Oracle | NetSuite Support Community Administrator

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