Three Ways to Increase Your Restaurant’s Yelp Rating

Posted by Brady Thomason, NetSuite Solution Manager, Restaurant & Hospitality
Nearly half of restaurant-goers surveyed said they checked an online review before visiting a business, according to a survey by Restaurant Bistro. Although Google is gaining traction for its reviews, Yelp is still the dominant destination for restaurant reviews, so much so that the restaurant category is most commonly associated with Yelp, according to a recent post on the Yelp blog. In fact, 94 percent of diners are influenced by online reviews, according to a TripAdvisor survey.
But here’s the thing: it’s really hard for a restaurant get a very high rating on Yelp, even harder than it is for businesses in other industries. The average rating for businesses across Yelp is 3.77, with 40 percent of the ratings neither one star nor five stars. For restaurants the average Yelp rating is 3.71 which is consistent across the United States and Canada, according to the Yelp analysis.