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Search engine Optimization question

edited May 8, 2014 1:55PM in Web Site / E-Commerce 42 comments

We are going to rename all of our URLs using the new "URL Component" feature in NetSuite.  So, something like...

http://www.ourstore.com/s.nl/it.A/id.1020/.f?sc=2&category=95

will become something like...

http://www.ourstore.com/brass_widget

Here are a couple of questions that occurred to me.

1. I tested and after changing a URL..the new URL worked and the old one also worked.   If someone browses our site they will be sent to the new URL and if someone bookmarked the old URL; it will still work.  So, is it strategic to change the URL both at the NS store and in all of our PPC search listings?  It would be a lot easier to just change the URLs in our NetSuite store.

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