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cart abandonment - let's talk

edited Apr 24, 2009 11:56PM in Web Site / E-Commerce 19 comments

80% of the people who add to cart do not buy from me
40% of the people who get to checkout stage do not buy from me

Now I have a music store and no wish list etc. and surely a bunch of teens hoping mommy and daddy might buy for them but that shouldn't account for the checkout #'s.

I'd have to assume that's pretty high. What's the reason?

How typical is this?

Howw much is on me and how much is on my e-commerce?

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