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Adwords Conversion tracking and order value

edited Mar 13, 2015 11:39AM in Web Site / E-Commerce 15 comments

Hi

I have setup adwords conversion tracking and embedded the code in the order confirmation page which is my goal. Adwords and google analytics track everything alright except for order value (conversion value) which is used for measuring ROI.

The problem is that for this to work I need to specify the variable that holds the total cart value. I have tried the <%=getCartTotal()%> but it returns 0 when used at the order confirmation page :

Setup > website > setup website > shopping > Order Confirmation Page tracking script

Anybody knows what variable I can use or how I can access the cart total (order total) from the Order Confirmation Page?

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