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Product Structured Data for better SEO

edited Nov 12, 2013 8:33PM in Web Site / E-Commerce 1 comment

Just wondering how many people have adjusted their templates to include standardized structured data tags.  If you look at the google webmaster tools for your site, you might see a warning icon about missing structured data tags.

Read more about structured data tags at...
https://support.google.com/webmasters/answer/146750
https://support.google.com/webmasters/answer/99170?hl=en
https://support.google.com/webmasters/answer/1211158?hl=en
http://schema.org/Product


So, for instance, your template might have your item NAME as...
<span itemprop="name">
<%=getCurrentAttribute('item','storedisplayname')%>
</span>

I've heard that this is getting much more important to Google.

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