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CASL best practices?

edited Dec 4, 2019 4:58PM in General 5 comments

Does anyone know whether Netsuite has any plans in place or best practices guidance for compliance with the new Canada Anti-Spam law?

As of July 1 2014, businesses in Canada are going to be required to obtain consent (i.e. consumers have to opt in) for any marketing messages sent out (existing relationships are exempt I believe).

I'm assuming at the least Canada Netsuite users will want to default new customers as opt-out from email marketing (vs the other way around). Anyone heard anything?

More info in case you haven't heard about this:
http://www.deloitte.com/view/en_CA/ca/services/enterprise-risk/6e2d35360fb6c310VgnVCM2000003356f70aRCRD.htm

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