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Campaign Base Cost and Total Cost in ROI

edited Nov 22, 2019 4:55PM in CRM 4 comments

While creating keyword campaigns for Google Adwords, I entered the cost per click in the 'base cost' field. But when looking at ROI report it has taken the total cost of all the keywords as the final cost incurred although it has not been clicked. Shouldn't it calculate cost only when clicked as this is a pay per click campaign or am I missing something here?

Thanks
Rumana

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