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Coffee Sales Analysis Dashboard

Data Visualization
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Vaishnavi Menga
Vaishnavi Menga Rank 3 - Community Apprentice
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1. Which dataset did you use?
I used a Coffee Sales transactional dataset that includes:

  • Order details (Order ID, Date, Time)
  • Product information (Coffee Name, Category)
  • Sales metrics (Revenue, Quantity, Transaction Value)
  • Time attributes (Hour, Day, Month, Quarter)

2. How did you analyze or prepare the data?
Data preparation steps:

  • Data Cleaning:
    • Removed null and duplicate records
    • Standardized coffee names and categories
  • Feature Engineering:
    • Extracted Year, Quarter, and Month from the Order Date
    • Derived Hour and categorized Time of Day (Morning, Afternoon, Night)
    • Created calculated measures such as Total Revenue, Average Transaction Value, and Total Orders
  • Aggregation:
    • Grouped data by coffee type, time of day, and quarter
  • Data Modeling (in OAC):
    • Created measures and hierarchies
    • Enabled filters for dynamic data slicing

3. Who is the intended audience?
The dashboard is designed for:

  • Business Executives / Store Managers
  • Sales Managers
  • Operations Teams

Purpose:

  • Support quick decision-making
  • Identify sales patterns
  • Monitor overall performance

4. What is your visualization about, and what problem does it address?
This is a Coffee Sales Performance Dashboard that answers key business questions:

  • Which coffee products generate the most revenue?
  • What time of day drives the highest sales?
  • Are sales improving across quarters?
  • What are the peak sales periods?

Problem it addresses:

  • Limited visibility into sales trends and customer behavior
  • Helps optimize:
    • Product strategy
    • Staffing during peak hours
    • Sales performance tracking

5. Did you use Oracle Analytics AI features?
Yes, I utilized Oracle Analytics AI features:

  • Built visuals like Revenue vs Hour of the Day and Peak Coffee Sales Times using Auto Insights, with further refinements
  • Enabled the AI Assistant for the dataset, allowing users to ask natural language questions and receive automated insights

6. Did you upload your visualization image and DVA file?
Yes:

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