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What is database marketing?

Database marketing is a type of marketing that collects customer data such as names, contact details, purchase history, etc., for developing personalized marketing strategies to pull in, engage and convert potential customers. It is the process of organizing, interpreting, and analyzing new and existing customer data to learn more about them to promote the product or service in a more customized and result-driven manner. It is a form of direct marketing that utilizes databases heavily, plus its emphasis is on the effective use of statistical techniques.