What Makes a Mobile App Successful?

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With nearly a billion people set to own a smartphone by 2015, the global mobile app market is now expanding and flourishing more than ever before. According to one survey, it is expected to grow to $52 billion by 2016. The market is enormous, the opportunities even greater, but with so much competition in the market it gets much more difficult for the app developers to achieve the kind of success he or she dreams of.

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A successful app combines three aspects in a smart way: market, user and the product itself. All these factors need to work together to give users a unique value, great usability, and good performance. Accessibility is the last but not least key feature of a successful mobile app.