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As far as the ease and of implementation and integration of CDH is concerned, you should always prefer to go for SOA/any middleware that suits your integration environment. You can also add complex business rule transformations thorough BPEL manager.
On the other hand, coding PL/SQL APIs are time consuming and error-prone.
In my view we should always avoid the manual coding and leverage the feature of recent technologies as far as the budget is not a concern :-)
Hope this helps.