China is trying to standardise a "national unified computing architecture".
If they can agree on it, government contracts will then require it. There is a committee. Current candidates are ARM (pushed by Intel), MIPS, Alpha, Power and UBU (from a Chinese startup whose founders are ex SGI/MIPS guys). The main objection to ARM is licensing cost.
I think they should consider UltraSPARC. Up at the high end, basically anywhere from four-core server to supercomputer, it has serious advantages. I am not certain how well it can compete down in the low-end embedded market, but that definitely seems worth a look.