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The below content is lifted from my old notes ;)
Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs and applications for the relevant goods and services. Depending on the specific characteristics of the product, these subsets may be divided by criteria such as age and gender, or other distinctions, like location or income. Marketing campaigns can then be designed and implemented to target these specific customer segments.
I would suggest start with Administartor tool->Manage->Marketing->
Marketing Manager->menu Help->Marketing Help
If I'm not wrong, I dont think current 11g version is capable of integrate with Siebel. I heard that its going to be with 11g 1.7 version.
I too looking for same(11g Integration with Siebel) info let me know if you come across any thing.
Thanks in advance,