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Hi Hoque. I know it is a bit confusing and we are working to simplify things in future releases, but you will want to install
Oracle Endeca Guided Search 2.1.2
Oracle Endeca Experience Manager 2.1.2
but you do not need both.
Oracle Experience Manager includes Endeca Workbench and the Experience Manager tool and is the option you'll use when the deployment includes a license for Oracle Endeca Experience Manager. The Oracle Endeca Guided Search package includes Endeca Workbench and the Rule Manager tool and will be used for deployments that do not include Experience Manager.
If you're starting a new project, I recommend starting with 3.1 instead.