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Have you tried the steps outlined on page 82, section "Using the ERec Search class"? If so, what part are you having problems with?
Experience Manager provides a nice interface for specifying the records to boost (so setting up the search term(s) that contain results that should have boosted products, a picker to select the products to boost etc.), but under the hood it uses the Stratify module documented in the Boost/Bury sorting for Endeca records section of the Basic Developer's Guide you linked to.