Joel, you are very optimistic. You won't change people just by changing the forum's title. This is the very first one which can be found from the main page of the forums. That's it. Whatever you will do, some people will continue to post in the wrong forum anyway.
I have previously suggested that an Urgent forum be created and placed on top of the list above this one. It would clear up the off topic messages that get posted here simply because it is first on the list, like an online community version of one of these -
As an added feature members of other forums could redirect users with posts marked urgent there, where they can be safely ignored by those who find such things rude and annoying.