Measure Columns can't be hidden like an attribute. How ever you can use custom style sheet for Value and Header Properties to not show the measure.
for the "Custom CSS Style Options (HTML Only)" under measure properties of the column set "Use Custom CSS Style" value to 'display:none'.
Let me know if this worked.
I have one more Query regaring Pivot view
Any idea how to show Folder heading of a measure column in Pivot table view.
for Dimension its working fine
I have 3 dimension column and 12 measure column in my report