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it sounds like you'd prefer speed even if customization. If you want to customize the feeds from ATG to CAS, then you can push product and pricing information separately. Indexing the data in Endeca may be a bit faster since the amount of time for read from CAS will be a lot quicker in this approach.
If you prefer no customizations to ATG feed process, then you'd push the entire data set to CAS. The benefit to this approach is that you'd leave the Endeca pipeline unmodified and the data is in a ready-to-be-indexed form without needing any additional joins.