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Yes, you can create a startmenu item and configure it to use your workflow. That way, when you create a new asset using that startmenu item, the asset will be assigned to your workflow.
You can also simply select an asset that's not in workflow yet, and assign it to workflow. You do that by going to the Status screen, then in the workflow drop-down menu select the option to assign the asset to workflow.
Use Finish My Assignment to move the asset to the next workflow step.
I hope this helps.