Latest endeca commerce PlatformServices has the report for A/B testing, and customer want to use this functionality.
About A/B Testing (Page 36)
However, the actual way of implementing A B testing is the guide using Web Studio and Developer Studio, and it seems out of date.
Endeca Solution Article Business Rule A B Testing [ID 1433166.1]
Is there any more new guide to implement AB testing on the latest endeca commerce ? Can it be achieved by experience manager ?