My favorite thing about Eloqua Experience is always catching up with my fellow Modern Marketers. It was great to see everyone and meet some new faces. Everyone in the Eloqua community is always pushing the envelope with their original ideas, so it's great to hear what everyone else is up to and get some ideas for my own marketing campaigns.
My favorite thing about Eloqua Experience is that there is no better place to meet with some of the smartest, innovative, and FUN Modern Marketers. You can't put a price tag on the invaluable connections you make and hearing about the creative and effective ways companies are utilizing technology to push their businesses forward. I loved seeing all of the old faces and meeting some new friends.
I think my favorite session was Megan Huer, The Marketing Therapist with SiriusDecisions, talking about Account Based Marketing. ABM will now be the cornerstone for my FY14 initiatives.
Thanks Eloqua for another fabulous EE!
Too many things right now so I need to organize my thoughts. Give me a couple of days and I'll update here with a link to my post as soon as I have it ready
The best part was just getting to hang with my Eloqua Oracle family. So many awesome people. Everyone Ann mentioned on this thread and many more. Lots of hugs! Here are a couple of photos of some fun moments but I'm missing lots other photos so please share!
No Markies for us but we still wanted to feel cool.
Mad men indeed!
I enjoyed seeing many of our customers, Eloquans, Feloquans and being among our educators for the first time to help share experiences on modern marketing.
I loved meeting all of my topliner compadres everywhere, meeting new people, and hearing their marketing automation and in some cases life stories. My favorite sessions were "Keeping up with the Joneses: How to Be a Modern Marketing Star" with Dave Lewis from DemandGen and "Eloqua in the Fast Lane: Tools to Enhance Your Automation Efficiency" with Ryan Schwartz from DocuSign. (I'll be using these a lot in the coming days DocuSign | Eloqua Toolkit )
The product keynote was really cool too! (How the heck did they do that with the new profiler?)
That was an amazing eloqua experience! 10x better than last year for me.
I love hearing how other modern marketers have overcome and triumphed over similar challenges. I really enjoyed the session with Baratunde Thurston. Great event this year!
For my first EE, I was very pleased. The most enjoyment I had was getting to run into my fellow Eloquans and the sessions like Lead Scoring, FIS' team session and Baratunde Thurston - because who doesn't love a hilarious story with a rooted idea around good content.
I walked away from the experience with the very critically acclaimed thought process of: Dude, I want that.
The thing I was most excited to hear about at the keynote was the new reviewing process, Julia Teske and I looked at each other and were stoked.
And you didn't have to save any lives this time around, Bray
Industry focused sessions, like board room meeting. Highly engaging.
Account based marketing and Predict marketing session from Siriusdecision. A complete process framework for every organization, really powerful!
Rest and Bulk API session and Eloqua cloud connecter design session on technical track, with walkthru as baby steps to get started on expanding on Eloqua platform with examples, Talk about limitless possibilities.
Keynote, parties, drinks....and top of all, meeting almost every topliner I wanted to meet with many other Eloquans.
Wow, complete excitement.
Most Useful Session: Visual Storytelling with Tim Riestere
Most Entertaining Session: Digital Strategy with Baratunde Thurston
Best Social: DemandGen Markie After-After Party (Thankfully I left before hotel security shut it down LOL)
Something New: I got to talk to two analysts on how we are uing Eloqua at Sage, what our challenges are, and what Marketing Automation really means for our businss.
Enjoyed the education portion on Wednesday - more conferences need that. It was also great to meet up in person with a lot of people I'd only exchanged emails with.
Best Quote: "Let's see how well I can work this pole." - Visual Storytelling with Tim Riesterer. I'm sorry, but if you were in the room, you know exactly what I'm talking about. And he worked it like a pro - the session that is - so much so that his book is downloaded and ready to read on my Kindle.
Best Therapy Advice: "Do you already have what you need?" - Marketing Therapist with Megan Heuer. Such a simple question, yet the answer is anything but simple. At one point in her ABM therapy session, Megan shared an image of The Wizard of Oz characters, comparing the characters' quest for more (more courage, brains, heart, etc...) to the business challenge of thinking you need more, when in reality, it might just be a matter of thinking about how to use what you have differently. Plus, I played Dorothy in my elementary school play. (Boom!)
Best OMG Moment: I was talking to Brian Kardon with Lattice Engines about their amazing "#MKTGnerd" campaign - and he referred to my about.me page headline "Marketing geek with a touch of 'tude." I was way flattered that he came up with that on the fly. Now I have to create a page that pops even more 'tude.
Best Pay It Forward Moment: Meeting Vickie Le Sellin-Oracle in person and listening to her feedback of her EE13 experience. The adrenalin rush is addictive. It's like when you've had the best glass of red wine ever, so you tell your friends they should buy it and they do and LOVE it. Like that, but 1000% more. Which is also why I'm an Advocate. What say you Cathy Danahy?
It goes without saying - but I'll say it anyway - that seeing all my Topliners peeps and Eloqua folks was simply fabulous. I just wish I'd had more time to connect directly with more of you!