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The only way I've been able to do it in the past is by putting a conditional format on the measure to check if the dimension column 'is null'.
It is really a big pain in the behind and I hope it is fixed/improved in newer versions.
Thanks for the Update Daniel..
But what if the calculative item is a total... Your suggestion works when we use a calculative item as a label..
How to highlight it, if it is a Total Column...??