By now we're all in agreement that content is the heart and soul of your marketing efforts. Even the most advanced campaigns will fall on deaf ears if the content is not relevant and relational.
So, what industry content have you incorporated into your content strategy? This could include patient testimonials, product catalogs, or advisor generated blogs.
Let us know and we'll incorporate your ideas into our upcoming "Content Marketing Best Practices for Industries" piece.
Answer the following:
What types of industry specific content have you incorporated into your content strategy?
What stage of your content cycle does this content fall into?
Where do you believe you have the greatest content gap?