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If you are setting up a new domain for your website, there a few things to consider.
- Tracking Code - As long as you apply the Eloqua Tracking Script to the head section, you should be fine. You don’t need to apply to the footer as well.
- Emails – You would need to ensure that all email templates are updated with the new domain. If you are using any past emails for future sends, you would need to update these emails as well. If you have external landing pages that you re-direct from your emails, you would need update these as well.
- Landing Pages – If you are setting up a new domain, it is recommended to setup a new Microsite to house the landing pages. You could still continue to use the existing Microsite, however, I recommend moving the landing pages under a new microsite that reflects your new domain (I.e example.newdomain.com): http://docs.oracle.com/cloud/latest/marketingcs_gs/OMCAA/index.html#Help/Microsites/Tasks/CreatingBasicMicrosites.htm%3FTocPath%3DAdministration%7CMicrosites%7C_____1.
- Lead Scoring – If you are using the “Visited Website” activity in your Lead Scoring Model, your lead scoring criteria would need to be updated to reflect the new URLs.
- Segmentation – similar situation as above. If you are using the “Visited Website” activity in your segments, your lead scoring criteria would need to be updated to reflect the new URLs.
- Branded Bounceback address, links and image URLs - If any of these are branded using your old domain, I recommend updating these to reflect the new domain (i.e setting up new subdomains to update the branded bounceback address and links).
If you are simply updating your website and your domain remains the same, you would need to ensure that Tracking Scripts are applied correctly.
Let me know if you want me to clarify any points.
Thank yo for your sight.
For the Segments and Lead scoring we use the filter "Contacts who have visited websites...." When setting up that filter I typically will cut and paste it into the "select an item to add" menu and wait for it to appear then click add. Is there a better way to do this or some back end set up that we need to set up so that we can locate our new URL's when the site is live?
PS-Our domain is remaining the same the URL's are changing.
and further on that we will be using Google Tag Manager with our new site and are including the Eloqua code into that. Will that have an effect on our Website Tracking Page list?
If you have a lot of URLs that you utilize for scoring and segmenting, I recommend using the Page Tagging feature (Assets > Website Setup > Page Tagging).
You can create an Excel file with the URLs you want to track and tag them with specific keywords. You can upload this list of URLs to Eloqua with their corresponding Tags. Now, you can use these Tags in your criteria for segments or lead scoring.
Segments and Lead Scoring both will have a filter criteria called "Visited Pag Tag" that you can use to filter the page visits to the URLs in question.
1. This guide provides specific steps to upload the Page Tags with URLs: http://docs.oracle.com/cloud/latest/marketingcs_gs/OMCAA/index.html#Help/PageTagging/Tasks/UploadingPageTags.htm%3FTocPa…
2. This guide provides steps on how to use the Page Tags: http://docs.oracle.com/cloud/latest/marketingcs_gs/OMCAA/index.html#Help/PageTagging/Tasks/UsingPageTags.htm%3FTocPath%3…
I don't see any issues with using Eloqua script in Google Tag Manager. However, after you step Google Tag Manager with Eloqua script, I would put it on a test page and see if the visit is being captured in Eloqua before applying to the whole website