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Eloqua Engage is the right tool for this.
The 'elq' value is not easy to get from Eloqua to Outlook - theoretically the PURL Name could be exported with an email address and stored in Outlook for a field merge - you would be putting a ton of effort into this to get an individual Outlook updated and maintained.
If the email was sent from a CRM and the CRM was integrated to Eloqua, this would be easier to maintain.
Hi, there's actually another way you could do this.
The 7th channel (private beta) is actually an Outlook email. Here's how it works:
1. You add a campaign step 'send personal email'
2. You customise your email
3. When you activate your campaign - it goes into a queue for the salesperson to either click 'send' or modify slightly, etc.
This means you have a very efficient - but still legitimately personal - way of sending direct emails.
But the most relevant feature for you is automatic & personal short-URLs. So you can add a LP URL, and this actually gets converted to a special URL for each contact, and then shortened. So the contact sees a simple short URL - but when they click it they will see the personalised Landing Page.
This does exactly what you want, in a very efficient way.
The LinkedIn automation works the same way - semi-automatic, with a salesperson getting a suggested pre-merged message they can send with a click or modify. LP URLs get automatically converted to unique short URLs.
This 3 minute video gives you a quick intro to the tool-set:
Hope that helps!