Hi Anna - If you didn't find an answer yet, this may be a good question for the Eloqua Insiders
If the question is moreso about the technical implications (i.e. impacts Campaign reporting/Insights, curious if it will impact the flow of the campaign in progress / unintended CX) then perhaps a low priority SR on support.oracle.com could help clarify.
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There will be no impact in Eloqua as anywhere else your campaign might be in use (related program or filter) will have the name updated at the same time. I have done it several times, never an issue and actually highly recommended to do it to ensure following correct naming convention even after activating a campaign.
Thank you very much Helene. That is actually the reason why we wanted to rename the campaign, to follow the naming convention.