Working with a customer.
There is a big disparity on spend behaviour across their base, and the marketing team wants to send an eDM with a specific voucher value that reflects the value (current and potential) of the customer i.e. high value voucher for customers they know they have a low market share with, no voucher to low category spenders. it's a first attempt at an anniversary loyalty communication and they have generally not undertaken these communications for a couple of key reasons:
1. They want to ensure only the customer assigned to the voucher can use it (i.e. not being passed around)
2. They want to ensure used voucher codes will be suppressed / can be used only once.
Client is wondering how Responsys could work / support them in terms of supporting them in this endeavour.
All insights / examples valued.
Thanks in advance