Many scenarios we find it is difficult to work on CDO records may be using CDO service or Program builder, where we need to loop through a bunch of records to do some operation using OOTB functionality. One such use case is update a list of fields in a column of CDO to contact by delimiter separated. To do so a hectic process to be followed in Eloqua using hell lot of tools. But just imagine a screen under Eloqua where user can write SQL query to pull CDO data and do a merge records of a column or do any kind of operation, than we can get rid of custom app development and or purchasing 3rd party apps to achieve this. Now why I am thinking like this , we have Oracle Responsys tool which provides such kind of features.... Just have imagination if in future it works out in Eloqua!!!!