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How are you supposed to warm up an IP address when your full customer database is less than 4,000?
We started a new email marketing program and are building our customer database organically from scratch. We do monthly newsletter type emails to all opted in and deliverable email addresses. We also have password reset and other transactional emails go out on an as-requested basis. Despite our database being so small to start off with, we've received reports of the newsletter email being marked as spam in some customers' email inboxes. So our newsletter open rates are very low. But our transactional email open rates are very high and on par with expectations.
Oracle's documentation on how to warm up an IP address mentions batches as small as 10,000...but our total database is much smaller than that. What are we supposed to do to overcome the spam issue with our monthly newsletters?