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Are we giving customers any advice on reaching out to less engaged customers during the Covid-19 iss

Are we giving customers any advice on how to reach out to less engaged customers during the Covid-19 issue? My wants to send information about changes to most or all their opt in list so they are worried about hurting their reputation if they go deeper in the list. The messages is about helpful information about engaging with them and hours/access that could be impacted because of Covid-19.