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Announcing the Eloqua University 2014 Modern Marketing Luminary Program
Eloqua University is expanding the current Masters program to recognize Modern Marketing Luminaries. The Eloqua Masters program was originally designed to recognize Eloqua product and Modern Marketing knowledge with two different titles. It has been a huge success and thousands of individuals have gone through this program gaining skills recognized and coveted throughout the industry.
We’ve been honored to award the many Eloqua and RPM masters we have today and we are committed to expanding these recognition opportunities as the field of Modern Marketing expands. This is why we’re so excited to release the 2014 Modern Marketing Luminary program.
What is a 2014 Eloqua Modern Marketing Luminary?
A Modern Marketing Luminary is an individual who has all of the knowledge of a 2014 Eloqua Master, along with proficiency in the five tenets of modern marketing. He or she is a thought leader in the modern marketing space, capable of defining effective marketing strategies and implementing them with the Eloqua product. The path to becoming a Modern Marketing Luminary starts by becoming an Eloqua 2014 Master.
What is a 2014 Eloqua Master?
The Eloqua University 2014 Masters requires the completion of: the Eloqua 10 Fundamentals series, the Revenue Performance Management (RPM) series, and an exam that covers both. More information will be posted on this page soon. Stay tuned! Eloqua 2014 Masters will also receive a corresponding Topliners badge.
What If I’m Already a Master?
If you achieved your Eloqua Product and RPM Masters prior to Dec 31, 2013, good news! You will automatically be rolled over to a 2014 Master – we won’t even make you take the new Masters exam! (If you are one or two classes short, yes, you will need to finish those courses and pass the final Masters Exam. You can do it!)
How Do I Get From a Master to a Luminary?
Being a Master is just the beginning. Masters, can earn “Specialties” in one or more of the 5 Tenets of Modern Marketing – Targeting, Engagement, Conversion, Marketing Technology and Analysis. There are Eloqua University courses aligned with each tenet. To receive a specialty in a tenet and earn a corresponding Topliners badge, you simply need to complete all courses aligned with that Tenet. Visit this page to see the courses aligned to each tenet.
Those who earn specialties in all 5 Tenets can attempt to earn the Eloqua Modern Marketing Luminary title. Earning this title requires successful completion of an exam and a demonstration of Modern Marketing thought leadership. Watch this page for updates on the detailed requirements. The Modern Marketing Luminary title is very difficult to earn and will not be for everyone. Those who obtain it are truly thought leaders and an example to others in our industry.
When Will We Start Seeing the New Logos and Topliners Badges?
We’re working right now to credit everyone who is already eligible for 2014 Masters status. We expect to have transcripts loaded and new badges in the appropriate profiles by the end of February. Going forward, the new badges you earn will load once a month. In the interim, every class you take on the Modern Marketing Luminary path counts. So keep learning and we’ll make sure to record and recognize your efforts.
What Should I Expect for the Masters and Modern Marketing Luminary Titles in 2015?
The field of Modern Marketing is rapidly evolving. Thus it’s necessary to keep recognition titles current. Anyone who earns the Eloqua Modern Marketing Luminary or Master title today, receives recognition on Topliners and a logo stamped with the year to identify relevance. In 2015 there will be a bridge allowing those with 2014 titles to obtain a 2015 title. The bridge will require participants to learn and demonstrate an understanding of any Eloqua product or best practice additions relevant to their title that occurred in the previous year.
Finally, to all Eloqua University students we’d like to say, congratulations on your successes thus far and best of luck on your journey to achieving your 2014 Masters. We look forward to seeing you in class and watching your continued growth. Should you have any questions, leave a comment below or contact us directly at [email protected].
The Eloqua University Team