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Getting Started with the CX Marketing Learning Subscription

Nora O'Leary-Roseberry-OracleNora O'Leary-Roseberry-Oracle Posts: 154 Employee
edited March 19 in Social Groups

You've made an investment in yourself and your training, but where do you start? Review this post to figure out just which content is best for you as you begin your education journey, based on the CX Marketing product you're focused on.

Important Tip! Before you begin, make sure to use the filters to narrow down the content based on your interests, but most importantly, the PRODUCT you want to study! 

Eloqua

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Training GoalContent Explanation
Brand new to Eloqua?pastedImage_8.pngThe Getting Started with Eloqua learning path provides an overview of the features, functionalities and use cases of Eloqua as well as a product demonstration - all in under an hour! This is a great place to start if you or someone on your team is brand new to Eloqua and/or marketing automation.
Ready to demonstrate foundational expertise with Eloqua?pastedImage_9.pngThe Eloqua Master is an industry recognized, calendar year, tier 1 accreditation. It includes hands-on, deep-dive training on the primary features of Eloqua. This is the best place to start to gain a strong foundation of experience with, and understanding of, Eloqua, as well as an important credential to maintain to stay on-top of developments with the tool - and earn a badge for your efforts!
Looking for role-specific training?pastedImage_10.pngThere are three role-based, calendar year, tier 2 accreditations: Eloqua Marketing Operations Master, Eloqua Campaign Execution Master, Eloqua Marketing Creative Master. These learning paths include training specific to the primary job responsibilities associated with those roles. After earning your Eloqua Master it's a great idea to earn one (or all!) of these role-based achievements. All which come with a badge!
Looking for updates on the latest release?pastedImage_0.pngThe What's New in Eloqua learning path includes short courses covering the latest Eloqua release. Eloqua has four major releases each year, and every time a new release hits the first pod, you'll be able to jump into this learning path to find short courses covering an overview of all updates as well as deep-dives of the most meaningful ones.
Are you a partner looking to get certified, or an Admin hoping to understand the critical implementation configurations?pastedImage_13.pngThe Eloqua Implementation Certification learning path includes training needed to prepare for an implementation and/or pursuit of the Eloqua Implementation Certification exam. This learning path also includes one free first attempt at the exam!
Do you want more advanced training/courses on use cases/best practice content/to attend a course with a live expert trainer?pastedImage_14.pngAfter you've reviewed the basics, checked-in with release updates and earned badges, ensure you always make use of the filters available. Whether you're looking for a course on the newest marketing strategy or a technical configuration, the filters are there to help you find what you need.

Responsys

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Training GoalContentExplanation
Are you brand new to Responsys?pastedImage_1.pngThe Getting Started with Responsys learning path provides an overview of the features, functionalities and use cases of Responsys as well as a product demonstration - all in under an hour! This is a great place to start if you or someone on your team is brand new to Responsys and/or marketing automation.
Are you a new team member that will have a role in launching campaigns and programs with Responsys? pastedImage_6.pngResponsys Essentials reviews all the core functionality that is required to launch campaigns and programs. You will learn the terminology and feature names that are important in creating marketing strategic inactives using Responsys, as well as methods for testing. All roles should take this course to baseline their understanding of Responsys.
Do you want to stay on top of release updates?pastedImage_17.pngThe What's New in Responsys learning path includes short courses covering the latest Responsys release. Responsys has four major releases each year, and every time a new release hits the first pod, you'll be able to jump into this learning path to find short courses covering an overview of all updates as well as deep-dives of the most meaningful updates.
Are you a new team member that will be responsible for getting Responsys into production for the first time?pastedImage_7.pngPartners, and technical consultants that will be responsible for the initial phase of a Responsys Implementation. Things covered are account setup, data integration, data schema setup, advanced RPL scripting and more technical aspects of a Responsys Implementation.
Do you participate in any capacity implementing the Mobile App channel for Responsys or delivering mobile app campaigns?pastedImage_8.pngThis learning path introduces the mobile app data schema, the various ways you can design and launch campaigns on the mobile app channel.
Are you responsible foro large scale segmentation using Audience?pastedImage_9.pngThis learning path will help those who perform high scale segmentation, build targeted audiences, and/or apply waterfall segmentation in those audiences to help align strategic business strategy to customer behavior or preference.
Do you work on SMS Campaigns?pastedImage_10.pngThis course reviews how to develop the various SMS campaigns using templates provided by Responsys. Key features that are specific to SMS are reviewed and understanding how to develop Omni-channel programs.
Do you design programs?pastedImage_11.png.There are a variety of courses to help marketers create programs for strategies like Welcome Series, Win-Back, Retention, Loyalty, but understand all program features is necessary.
Do you want more advanced training/courses on use cases/best practice content/to attend a course with a live expert trainer?pastedImage_16.pngAfter you've reviewed the basics, checked-in with release updates and earned badges, ensure you always make use of the filters available. Whether you're looking for a course on the newest marketing strategy or a technical configuration, the filters are there to help you find what you need.

Oracle DMP

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Training GoalContentExplanation
Ready to demonstrate foundational expertise with the Oracle DMP?pastedImage_1.pngThe Oracle DMP (BlueKai) Master is a calendar year tier 1 accreditation. In includes a foundational review of the key features, functionalities, and use cases for the platform and a badge to demonstrate proficiency.
Are you a partner looking to get certified, or an Admin hoping to better understand the technical configurations required for a successful implementation of the Oracle DMP?pastedImage_2.pngThe Oracle DMP (BlueKai) Implementation Certification learning path includes training on every aspect of the platform, as well as a robust course covering each detail of a standard implementation, with exploration of key technical requirements for a successful implementation. It also includes one free first attempt at the certification!
Do you want to better understand a particular feature, review a best practice, or find more advanced training?pastedImage_3.pngAlways review the filter options available to narrow down content based on learning goal or role!

Maxymiser

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Training GoalContentExplanation
Are you new to the tool, want to understand the primary features or functionalities, and/or are an Admin ready to review all requirements of a successful implementation?pastedImage_7.pngThe Maxymiser Implementation Bootcamp learning path includes everything you would need to understand the core concepts of the Maxymiser platform, review the necessary requirements for configuration and setup, and explore the features and functionalities that support campaign configuration and analysis. It is the perfect deep-dive of content for anyone who wants to better understand the platform.
Are you looking for more advanced content, training covering integrations, or courses outlining best practices?pastedImage_10.pngMake use of the filters available to narrow down content based on your learning goals!

Infinity

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Training GoalContentExplanation
Are you going to be an end-user of Infinity, and want a better understanding of the primary features and functionalities of the tool?pastedImage_11.pngThe Fundamentals for Marketers course is meant for end-users of the tool - providing an overview, exploration of components and navigation and a review of Streams, Analytics and Action Center.
Are you the Admin, and need to know the required configurations for a successful deployment?pastedImage_0.pngThe Fundamentals for Administrators course is meant for Infinity Administrators and covers administrator terminology, a review of configurations and demonstrations for creating segments, filters, and measures.
Are you going to be involved in the implementation of Infinity within your organization?pastedImage_1.pngThe Infinity Implementation Bootcamp outlines necessary configurations (such as tagging and data collection) as well as key analytic and data extraction considerations.
Are you looking for a deep-dive of a particular feature, to take a course with a live-virtual instructor, or for more best practice guidance?pastedImage_2.pngMake use of the filters available to narrow down content based on your learning goals?

Additional CX Marketing Products

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Training GoalContentExplanation
Are you looking for a platform overview, to review advanced training, to examine an integration, or to learn the fundamentals?pastedImage_0.pngAlways turn to the filters to guide your exploration of the content available - whether it's a platform overview of a new acquisition or more advanced training of a brand new application - the filters are there to help you find what you need.
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