Track individual's "open" behavior to optimize email send times

Unknown

Originally submitted by Abigail Bell:

I am looking for a feature optimizes send times by analyzing recipient behavior on a rolling basis and then predicting the ideal email delivery time for each contact email address.�� We could then automatically send messages to each recipient based on when he or she is most likely to be checking email. I believe we?d see an uptick in click-throughs and conversions if we could make this happen.

Gary Aspinall

This is a great idea.

David Gutelius

We're working on a new plugin that organically optimizes send times and days on an individual contact basis.  It will also use the results to do parallel multivariate testing over message variations inside a campaign, in order to find the best fit for the target group.

Gary Aspinall

Hi @David Gutelius,

That sounds great, can you keep me updated with the plugin progress. I'm guessing it'll be an app that works on the campaign canvas?

Thanks,

Gary

David Gutelius

Hi @David Gutelius,

That sounds great, can you keep me updated with the plugin progress. I'm guessing it'll be an app that works on the campaign canvas?

Thanks,

Gary

@Gary Aspinall We're in beta now with the plugin; it allows you to test any number of messaging variations against segments and automatically finds and doubles down on which variation works.  Would love to understand how you think about send time.  Will DM you.

John Proestakes

I think when I tried to do something similar it was easy enough to capture the open time on a custom object... but its hard to do the actual delivery portion, e.g. using a compare custom object field step against time. it would be great to have more flexibility with segmenting on dates/times so we could come up with a native eloqua solution for this.

David Gutelius

Let me know what you think of this @Gary Aspinall @John Proestakes @Egan Cheung-Oracle

Mr Thee

It's a good idea; however doing this analysis on contact level would not be optimal.

It would be more insightful to be able to get these metrict on a group of contacts (eg: all contacts with country=France or or all contacts with a certain  timework who work in a Laboratory)...

Carlyw

IMB Marketing Cloud offers this service. When i used that platform, we saw a 30% lift in open rates and click-through engagement.

David Gutelius

This has been released.

Alexa Kalapaca-Oracle

Check out

Devon Guerrero

Check out

That's an employees only group. Thanks for the update though!

Thamina Christensen-Oracle

That's an employees only group. Thanks for the update though!

Here is the customer facing information:

greg.staunton

Hi there, I have just started using this in anger on campaigns so to speak and I have written up everything you need to know about the new free Oracle feature here: https://greg-staunton.com/eloqua-send-time-optimization