Discussions
Personalized Send Time Optimization
Wouldn't you love it if you always sent an email to your customers when they wanted it?
Think about it, if you have a little data as to when they open their emails, you can send them future emails at that same time.
Let's look at an example:
John and Brett get sent an email at 9 a.m. ET last Wednesday. John immediately opens his email once received (9:05 a.m. ET). Brett is a little slower and doesn’t open his email until 3:20 p.m. on Wednesday. These activities and their corresponding time are captured in Eloqua.
John and Brett are both going to be receiving an email on Friday. The default time to send this would be 9 a.m. Friday, but instead, we offset sending Brett’s email until 3:15 p.m. on Friday so it is on top of his inbox when he is likely to be checking it again.
The more data points you have, the more Eloqua will learn and land upon an optimized, and personalized time to send to each customer; your customers will be getting your email right when they are likely to check it. No need to offset by timezone, or day of the week... if they read their emails at 4 a.m. personalizing your send by timezone will only get you a little closer to where you want to be.
Comments
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Is this feature on the Eloqua product roadmap? If not, highly recommend it as the competition (various) have it "built-in."
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@kpindle This is something we are looking at for the future but would it expand the idea to the duplicate listed above to "analyzing recipient behavior on a rolling basis" so we don't create a pattern of siloing John and Brett to only receiving emails at a set time. For example, John and Brett may exhibit different behaviors on Friday than on Wednesdays.
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Here's a newish feature that we're seeing works well - learning the best send times adaptively for a specific campaign step @kpindle @Thamina Christensen-Oracle
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Hi, I have just started using the Eloqua Send TIme Optimization feature in Eloqua that is free to use. I have written up everything you need to know about it here: https://greg-staunton.com/eloqua-send-time-optimization
