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I'm sick of unnecessary mistakes
In my last few companies using Eloqua 10, I've seen more campaign mistakes than I'd like to talk about.
What has been consistent with them, is that they've all been caused by small mistakes (an accidental click of the mouse in some instances). What we need Eloqua to do is show us really clearly when those accidental mouse-clicks happen.
The biggest example I've seen of this is when building segments: in my experience, it's the single-biggest cause of campaign errors.
The difference between INCLUDE and EXCLUDE is HUGE. Yet, the only difference between them is two tiny letters in size 12 font. (In- vs Ex-).
It needs to be called out in a more obvious way. I'm attaching three options (but would be open to any improvement) that make it more clear as to whether you've chosen 'Exclude' or 'Include'.
I would love to hear people's thoughts?
Comments
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Couldn't agree more! Have seen this happen too often also unfortunately. Clients complaining about their customers not receiving e-mails or campaigns failing because of this. When you look into it, It's often in the details of segments.
Also with "containing" arguments etc.
But it is also up to us to educate our clients. Check, check and double check. Provide Campaign checklists, show them ways to verify their segments and validate them before it is sent out. Have them cross-check it with a query on their Local CRM Database. "Are you targetting the people you are planning to target?". Especially with these amounts of contacts small mistakes can have a great effect and It's worth to spend a little more time to validate everything.
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100% agree, it might also be an idea to have a function that shows you the changes you have made when saving over a saved file - side by side and with colour differences as that will help visual learners.
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Would be a great feature, even something as simple as changing the included/excluded text colour you mocked up above, would make a huge difference and prevent easily avoidable mistakes.
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Could not agree more
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Love this idea!
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Yes please. I would be a big fan of this. Also, on the canvas, would not be apposed to less "Are you sure's"
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Great idea. As often the case - the simplest ideas can be the best.
Almost seems as though this would be an obvious enhancement. -
Lovely Suggestion! Mistakes are too easely made with the current lack of visualization for sure.
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This type of visualization would be so nice!
One of the ways we've tried to ensure less mistakes in our org is implementing approvals. We recently started this, creating a "content approval" and a "systems approval". The systems approval checks the segments. Of course this decreases the speed to campaign activation, but I've caught several segment/decision rule errors from some of our users.
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This type of visualization would be so nice!
One of the ways we've tried to ensure less mistakes in our org is implementing approvals. We recently started this, creating a "content approval" and a "systems approval". The systems approval checks the segments. Of course this decreases the speed to campaign activation, but I've caught several segment/decision rule errors from some of our users.
Yes, we have the approvals workflow in place as well. The suggestion above is just as important for our 'approver' as it is for the person building the segment
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Really great idea with a nice visual design. Number 3 is my favorite, but all of them are a step above what's currently there.
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Yes, we have the approvals workflow in place as well. The suggestion above is just as important for our 'approver' as it is for the person building the segment
Completely agree!
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Really great idea with a nice visual design. Number 3 is my favorite, but all of them are a step above what's currently there.
Thanks for the feedback
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Great idea. Number 1 and 3 are great for us!
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I have voted it up, the third option looks really nice and helpful too.
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Option 3!
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I am agree with option #3 with 100%.
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#3 but make the word Excluded
Red & Bold
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Totally agree, OR put them on a separate section like how IT WAS ORIGINALLY way back when Eloqua was not part or OMC (sigh).
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Thanks everyone for your feedback. We are looking at ways to review this area and appreciate your time in sharing comments and voting on this functionality. This is definitely on our roadmap.
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Couldn't agree more! Have seen this happen too often also unfortunately. Clients complaining about their customers not receiving e-mails or campaigns failing because of this. When you look into it, It's often in the details of segments.
Also with "containing" arguments etc.
But it is also up to us to educate our clients. Check, check and double check. Provide Campaign checklists, show them ways to verify their segments and validate them before it is sent out. Have them cross-check it with a query on their Local CRM Database. "Are you targetting the people you are planning to target?". Especially with these amounts of contacts small mistakes can have a great effect and It's worth to spend a little more time to validate everything.
Good point, i agree totally with you. Targeting plays vital role here!
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Thanks everyone for your feedback. We are looking at ways to review this area and appreciate your time in sharing comments and voting on this functionality. This is definitely on our roadmap.
Fantastic to hear Thamina
Please do let me know if there is a Controlled Availability in the future - we'd be happy to beta test!
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Great idea!
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Easy and in step with interface improvements of late
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Enhanced UI for this will be rolling out with our 493 release (this month!) ...stay tuned to see the finalized design (that follows Oracle / OMC design patterns)!
~Lisa Black
Product Management
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Enhanced UI for this will be rolling out with our 493 release (this month!) ...stay tuned to see the finalized design (that follows Oracle / OMC design patterns)!
~Lisa Black
Product Management
Exciting stuff @LisaBlack-Oracle! Looking forward to seeing it live
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Your ideea was inplemented. I just saw it in the new release.
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Your ideea was inplemented. I just saw it in the new release.
Yes Delighted!
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Devil's in the details.
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Yes, Love this improvement! Sure would be nice if it was Capital letters or Proper case also. Included vs. Excluded so it stands out even more. Great Idea!
