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What Does Modern Marketing Success Look Like? Webinar Series Registration and Replays

Nicola Cooper-OracleNicola Cooper-Oracle Posts: 35 Employee
edited May 19 in Topliners

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Following the UK User Forum in October 2016, we have kicked off a series of webinars featuring content from the event, applicable for all Oracle Marketing Cloud customers.

Watch the replays of sessions that have already taken place or register for upcoming sessions:

Session
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Wednesday 22 February, 2017

Planning for Success

Join us for a guide to planning a successful digital marketing programme.


In this webinar, you will learn how to plan a successful digital marketing programme, including why you should plan and how early you should start.

During this session you will also learn about:

  • Creating roadmaps and measureable objectives
  • Identifying and influencing cross-channel opportunities
  • Ideas and inspiration of successful programmes across industries

Download Presentation

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Wednesday 1 March, 2017

Excellence is a Continuous Process

Join us to review why processes are not "nice to haves" but a strategic imperative in today's digital world.

In this webinar, we will discuss what processes need to be in place to deliver an effective cross-channel digital marketing programme.

During this session you will also learn about:

  • Planning, delivery and analytics
  • How to implement cross-channel plans when other teams are involved
  • Communication plans

Download Presentation

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Wednesday 5 April, 2017

Your Email Marketing Dream Team

Join us as we review what the email marketing dream team of today should look like and the key skills needed for success.


In this webinar, we will discuss how to develop and nurture the right people and the right skills to ensure email marketing is delivering what is expected from it.

This session will focus on three things you can do for your team to get the most from them:

  • Nurture the team you have now - and how you can make the most of them
  • Fill in the gaps where you can get help now, and when to hire
  • Scale and grow: how to build your team to support business growth

Download Presentation

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Wednesday 19 April, 2017

Analytics Maturity

Join us as we look at how to drive success in your marketing efforts by increasing your analytics maturity.


In this webinar, you will learn how moving along the analytics maturity curve provides the key to digital marketing success.

During this session you will also learn how to:

  • Enhance the information given to key decision makers in the business
  • Use the correct process for the data you have, to allow you to quickly improve your analytics maturity
  • Gain access to more tools to increase revenue

Download Presentation

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