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Oracle Eloqua: Closed-Loop Reporting Overview

Reenu VasnaniReenu Vasnani Posts: 70
edited January 14 in Social Groups

Marketers spend a lot of time and effort in creating Campaigns to generate leads and increase company revenue. However, our efforts do not always yield the expected results. Measuring the effectiveness of Campaigns and knowing the sources of the best and worst leads can help to better plan Campaigns and set realistic goals. Closed-Loop Reporting allows Marketers to do just that. This approach helps measure and report on the effectiveness of Campaigns by providing data such as:

  • Cost per opportunity
  • Campaigns that foster greater levels of engagement
  • Return on Investment of Campaigns
  • Source of potential revenue
  • Amount of revenue attributed to a Campaign

CLR Image.png

The Oracle Eloqua: Closed-Loop Reporting Overview course is a 20-minute OnDemand video session that you can take at any time. The course provides a brief introduction to the Closed-Loop Reporting feature of Eloqua, how it works, and how it is driven by Campaigns. Also included is an overview of how to access and identify key Closed-Loop Reports in Eloqua.

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Learn More from Oracle University

This Course is included with the Oracle CX Marketing Learning Subscriptions from Oracle University. Subscribers can view this Course anytime within their subscription. If you're not yet a subscriber, take a few moments to learn more about available Oracle CX Marketing Learning Subscriptions and other Oracle University training options. If you have questions, talk to your account manager, email the education team, or submit a service request.

Post edited by Unknown User on

Comments

  • Hi Swapna,

    Where is this recording located?

    Best,

    Tiffany

  • Hi Swapna,

    Where is this recording located?

    Best,

    Tiffany

    Hi @Tiffany Stavinoha, you can find this class in Eloqua University in the "All Self Paced (WBT)" category. Log in to Eloqua University (navigate to http://www.eloqua.com/education and click the red "Login" button on the right side of the screen). Once in Eloqua University, select Course Library and then All Self Paced (WBT). You will see a list of self-paced courses below, simply choose Eloqua 10: Closed-Loop Reporting Overview (WBT). For more information on accessing our web based training courses, please visit this helpful article - .

              TL_Taleo_WBT.png

  • Hi @Tiffany Stavinoha, you can find this class in Eloqua University in the "All Self Paced (WBT)" category. Log in to Eloqua University (navigate to http://www.eloqua.com/education and click the red "Login" button on the right side of the screen). Once in Eloqua University, select Course Library and then All Self Paced (WBT). You will see a list of self-paced courses below, simply choose Eloqua 10: Closed-Loop Reporting Overview (WBT). For more information on accessing our web based training courses, please visit this helpful article - .

              TL_Taleo_WBT.png

    Thank you for clarifying!

  • 28740202874020 Posts: 18

    Thanks for info - was looking for this update.

    Best

    Thorbjorn

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