Modern Marketing: Revenue Performance Management (RPM)

Toni Tzenova-Oracle
Toni Tzenova-Oracle Posts: 49 Employee
edited Apr 21, 2020 4:04PM in Social Groups

Revenue Performance Management (RPM), is a business strategy to help create and sustain growth. This is good news for every level of the business. Once you are aware of how individuals move from interest to consideration to purchase, you can start to predict how others will move down that same path. If you know your buyer well, you can predict their next move.

So how can you harness the power of RPM? How is revenue impacted by the choices you make around data management, campaign planning, and lead scoring? How can you measure your progress? Where should you start? These are big ideas, and Oracle University’s best practice series on RPM breaks the concepts into bite-sized pieces to help you develop and grow, both as an individual contributor and as a business.


The Modern Marketing: Revenue Performance Management (RPM) series is offered as an OnDemand Course, covering:

  • Targeting
  • Nurturing & Campaign Strategy
  • Lead Quality
  • Lead Scoring & Revenue Performance Indicators


Learn More from Oracle University

This Course is included with the Oracle CX Marketing Learning Subscriptions from Oracle University. Subscribers can view this Course anytime within their subscription. If you're not yet a subscriber, take a few moments to learn more about available Oracle CX Marketing Learning Subscriptions and other Oracle University training options. If you have questions, talk to your account manager, email us at [email protected], or submit a service request.

Post edited by Unknown User on