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Modern Marketing: Revenue Performance Management (RPM)
Revenue Performance Management (RPM), is a business strategy to help create and sustain growth. This is good news for every level of the business. Once you are aware of how individuals move from interest to consideration to purchase, you can start to predict how others will move down that same path. If you know your buyer well, you can predict their next move.
So how can you harness the power of RPM? How is revenue impacted by the choices you make around data management, campaign planning, and lead scoring? How can you measure your progress? Where should you start? These are big ideas, and Oracle University’s best practice series on RPM breaks the concepts into bite-sized pieces to help you develop and grow, both as an individual contributor and as a business.
The Modern Marketing: Revenue Performance Management (RPM) series is offered as an OnDemand Course, covering:
- Nurturing & Campaign Strategy
- Lead Quality
- Lead Scoring & Revenue Performance Indicators
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