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Modern Marketing: Writing a Great Blog Post

Toni Tzenova-OracleToni Tzenova-Oracle Posts: 91 Employee
edited April 21 in Social Groups

Does your organization have a blog? Is blogging for your company part of your role? In this 30-minute OnDemand Course, fellow modern marketers Jack and Jill use best practices to build a company blog from the ground up and provide tips for successful blog posts.

Modern Marketing: Writing a Great Blog Post provides easy-to-follow steps within four sections:

  • Laying the groundwork: Solidify the goal of your blog and have a plan to create and develop ongoing content
  • Content sources and development: Keep the ideas flowing with what and who you know as well as previously published content on your topics
  • Tips for successful blog posts: Create compelling headlines, inviting posts, and content that can be repurposed
  • Measure success: Use Eloqua and apps from the AppCloud to track metrics


This is a best practice course focusing on ideas and does not dive into Eloqua. We welcome your comments, suggestions, or questions. Please leave your feedback below.


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This Course is included with the Oracle CX Marketing Learning Subscriptions from Oracle University. Subscribers can view this Course anytime within their subscription. If you're not yet a subscriber, take a few moments to learn more about available Oracle CX Marketing Learning Subscriptions and other Oracle University training options. If you have questions, talk to your account manager, email us at [email protected], or submit a service request.

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