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Eloqua University Year End Review 2014

edited June 2015 in Social Groups

I wrote  a mid-year review that talked about Eloqua University as a series of interconnected highways. As promised the map has continued to expand. Since the start of 2014, we have added a total of 8 net-new Instructor-Led trainings (ILT), 10 Web-Based Trainings (WBT), 11 QuickCasts (QC) and we have updated over 30 courses.

map.jpg

We have been listening in on your Topliners requests and wishlists (don’t forget the Suggestion Box). Here is what we heard… More elearning options – check. More advanced training – check. What about Custom Objects? – check. A few of the new courses that I want to highlight include:

  • Effective Marketing with Custom Objects (ILT) looks at several scenarios for how to leverage Custom Objects and includes some advanced exercises on Integrating Custom Objects with your CRM.
  • Testing Campaigns and Assets (ILT) which features the brand new A/B testing functionality that Eloqua released this fall.
  • Blind Form Submits (ILT) gives you hands-on experience to harness the power of a form submission with a simple click through.
  • Big Data for Marketers (WBT) clarifies the buzz around Big Data and shows how it applies to modern marketing.

If you don’t already, make sure to follow Eloqua University; the What’s New sections is where we post all of our new course announcements. Also, in case you missed it, our Director, Andrew Conlan, posted an announcement recently about Oracle Marketing Cloud Academy. All the greatness of Eloqua University will continue, but we are expanding our system of highways to include the Oracle Responsys, Oracle DMP, and Oracle Content Marketing platforms. I am excited for all that 2015 will bring us. We will have more to share at Modern Marketing Experience Vegas this Spring.

Finally, I want to take this opportunity to congratulate our inaugural Modern Marketing Luminaries for 2014. We launched this program in April of 2014 knowing that the rigor would limit who was willing to take on the challenge, but I am thrilled with the quality of the thought leadership produced by our Luminaries. If you are in need for inspirations for your New Year’s Marketing Resolutions, may I suggest:

1.    Read one Luminary Thought Leadership blog post every Monday morning

2.    Take at least one new course every month in 2015

3.    Submit a Markie and reflect on how Eloqua U helped escalate and/or expedite your greatness

Thanks for being such great students and an inspiration to us as we continue to expand our highways to knowledge.

Post edited by Unknown User on

Comments

  • This is great Mindy!  What a year it's been for Eloqua University/OMC Academy.  We love the new content and look forward to seeing content developed and delivered for Responsys, DMP and Content.  Look forward to seeing everyone at MME Vegas!

  • jenannetasticjenannetastic Posts: 24
    edited January 2015

    @Mindy Barenblat, thanks to you and all the EloquaUniversitarians for your "highway building"!  Looking forward to exploring these new offerings and in sharing the insights with the rest of my Demand Center team

    PS - thanks for the resolutions!

  • Greg_WGreg_W Posts: 15 Silver Badge

    hi Mindy

    Great work. What would really complete the review would be the publication of some stats too for the year. How many people made it to Master 2014, completed tenets, achieved Luminary status. For those with the badges it would be great to know just how special they are, and for those aspiring, great to know how exclusive a club it is we are seeing to join! You must know as every month you run reports and award badges. I know I am know alone in wondering about this!

    Greg

  • hi Mindy

    Great work. What would really complete the review would be the publication of some stats too for the year. How many people made it to Master 2014, completed tenets, achieved Luminary status. For those with the badges it would be great to know just how special they are, and for those aspiring, great to know how exclusive a club it is we are seeing to join! You must know as every month you run reports and award badges. I know I am know alone in wondering about this!

    Greg

    Hi @Greg Wilson -

    We had a record year with over 1000 individuals achieving the 2014 Masters title. If you click on the Luminary Thought Leadership link above you can see all of our successful Luminaries from 2014. More specifics will be unveiled at the Masters/Luminary reception at the Modern Marketing Experience Vegas this spring. Hope to see you there - Mindy

  • Greg_WGreg_W Posts: 15 Silver Badge

    Hi @Greg Wilson -

    We had a record year with over 1000 individuals achieving the 2014 Masters title. If you click on the Luminary Thought Leadership link above you can see all of our successful Luminaries from 2014. More specifics will be unveiled at the Masters/Luminary reception at the Modern Marketing Experience Vegas this spring. Hope to see you there - Mindy

    Mindy

    Great numbers to know! And I did wonder if counting the Lumjnary blogs would give a clue. Now if only I could convince the company to send me across the pond to Vegas!

    Greg

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