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Modern Marketing: IP Warming Basics

Reenu VasnaniReenu Vasnani Posts: 70
edited January 14 in Social Groups

With every email campaign, marketers target relevant customers, create engaging content, and design best offers. But the process doesn’t end there. You as marketers, need to ensure that the emails leaving your outbox reach the customers’ inboxes. One of the ways to do that is to ensure that your emails are not blocked by Internet Service Providers (ISPs).

But, why do ISPs block emails? They do so to:

  • Ensure that the Web is safe for users
  • Safeguard users against spammers and possible scams
  • Facilitate adherence to privacy laws
  • Ascertain marketers complying with best practices get access to a user’s inbox

Picture1.pngThe 15-minute Modern Marketing: IP Warming Basics OnDemand Course explains how you can implement IP Warming and describes the best practices to do so effectively.

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This Course is included with the Oracle CX Marketing Learning Subscriptions from Oracle University. Subscribers can view this Course anytime within their subscription. If you're not yet a subscriber, take a few moments to learn more about available Oracle CX Marketing Learning Subscriptions and other Oracle University training options. If you have questions, talk to your account manager, email the education team, or submit a service request.

Post edited by Unknown User on

Comments

  • Jeremiah R. ClarkJeremiah R. Clark Posts: 3 Red Ribbon
    edited February 2018

    Hi, I'm trying to find this QuickCast within the Training Library.  Is this QuickCast still available on the OMC Academy?

  • Gretchen Bulan-OracleGretchen Bulan-Oracle Posts: 196 Employee

    Hi, I'm trying to find this QuickCast within the Training Library.  Is this QuickCast still available on the OMC Academy?

    Hello,

    This course should now be visible in the learning portal.

    To locate it from the home page, go to: Training Catalog > Digital Training > B2B > QuickCast

    Regards,

    Gretchen

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